Hey Tyler -

You just did something most founders never do.

You decided to stop renting your customers.

Think about where your customers actually come from right now. Google. Meta. Some platform's algorithm. You pay for the click, and the moment you stop paying, the traffic dies with it. You do not own that channel. You rent it. And the rent goes up every single quarter.

Partnerships are the one channel you actually own.

When a partner with a trusted audience puts you in front of their people, that does not vanish when your ad budget does. It compounds. One good partner can send you the right customers for years, and never send you an invoice for the impressions.

That is the whole game. And you just stepped onto the board.

So here is exactly how this works.

Over the next 10 days, I am going to send you 6 emails. Each one is a single strategy for building a world-class partner program. Not theory I read in a book. The exact plays I run with the companies I work with, the ones going from zero to a real partner channel in a matter of months.

By the end you will know:

- the revenue number you should be hitting from partners (most people are not remotely close)
- why partners are the growth lever almost nobody pulls, and why AI is about to make it the most important one you have
- the 8-level system we use to install a full program in 90 days
- and the one thing that actually makes partnerships work, which is not the tool you think it is

One idea per email. No fluff. Read them in order and you will have a real plan by day 10, not just a folder of saved emails you never open again.

Here is why I care that you actually do this.

I am on a mission to help 100 companies generate $100 million in partner-driven revenue in the next 24 months. Not a webinar funnel. Real programs, real partners, real revenue. You raising your hand is where that starts. So I am going to treat these 10 days like they matter, because they do.

Now, one ask before you go.

Hit reply and tell me one thing: what is the number one thing you want partnerships to do for your business this year? More qualified leads? One specific dream partner you have been circling? A percentage of revenue you want to hit? Say it in a single line.

I read every reply myself. And knowing what you actually want changes what I send you next.

Welcome in, Tyler. Let's go build the one channel nobody can take from you.

keep stacking 🧱
TG

ps. tomorrow I am going to give you the number. The percentage of your revenue that should be coming from partners, no matter how big or small you are right now. Most founders have never heard it, and once you do, you cannot unsee it. Keep an eye on your inbox.