$2.38M in attributed revenue. 104 Silver / Gold / Platinum partners drive 93% of it. 217 “New Partners (since joining dub)” produced $3,095. The 90-day job is not “get more partners.” It is protect the metal tier, stop the open door, and activate the agencies who already applied.
“Sales” dwarf “conversions.” Sanjay Ghataode: 1 click, 1 conversion, 100 sales, $197,602. Sales look like recurring Shopify charges, not unique customers. Confirm the cookie and the billing definition with Craig before designing commissions off “sales.” Revenue per sale in the export is ~$107. Revenue per conversion is ~$2,990.
Share of $2,382,729 attributed revenue. Top 50 partners = 82%. Metal (Silver + Gold + Platinum) = 93%.
Sanjay alone is 8.3%. The next 215 people after the metal wall are a recruiting experiment that failed.
Horizontal bars · revenue share of $2.38M · heuristic type on 389 partners.
| Type | n | Rev | Producing | Click→lead | Lead→conv |
|---|---|---|---|---|---|
| Agency | 201 | $2.21M | 131 | 63.1% | 43.3% |
| Affiliate | 97 | $164k | 20 | 40.0% | 18.2% |
| Influencer | 79 | $3.5k | 1 | 6.9% | 4.2% |
| Community | 6 | $0 | 0 | 0% | — |
| Internal | 6 | $0 | 0 | 8.0% | 0% |
High 29 · $68k · 11 producing.
Medium 55 · $883k · 44 producing.
Low 117 · $1.26M · 76 producing.
The money is in the low-confidence bucket. Labels are wrong, or Dub was used as a ledger and the real agencies never filled a profile. Both can be true.
Rory McGonigle, Melanie Balke, Paul Nett, Steve Chou dumped here because of Gmail. Steve Chou is a known ecommerce blogger. Tooltester (robert@tooltester.com) is a real review site — the only high-confidence affiliate that looks like a channel.
79 influencers, 2,391 clicks, 7 conversions, $3,455. One of them (Create Website Builder) accounts for all of the revenue. Francesco D’Alessio: 1,075 clicks, 0 leads. That is not a top-of-funnel strategy. That is wasted intent.
Six self-described communities, all $0, all in New Partners. Affmaven (ali@affmaven.com) and Fiidom (partnership@fiidom.com) are the only ones that look real. Shawn / Xiao Shen are a Selofy duplicate (two accounts, same site). Rahul Kumar is a campus-community keyword hit. Treat Community as unverified.
Six staff / test accounts mixed into the live roster: Katie Samuelson (katie.samuelson@privy.com, 113 clicks), Alex Persson ×2 plus a Gmail alias, Ignacio, Test Partner2. Plus TG at tg@100.partners sitting in New Partners from 27 Aug 2025. Clean them out. They inflate headcount and they click their own links.
Silver 80/80 producing · $1.13M · implied take 9.9%.
Gold 12/13 · $600k · 14.3%.
Platinum 11/11 · $487k · 16.7%.
Takes are commissions ÷ revenue on producing partners in the export — not a published ladder. Confirm with Craig before treating as canon. The first-pass memo rounded Platinum to ~18%; the file says 16.7% blended (Clinica 19.1%, Toccara 18.0%, Jarid 8.2% — the ladder is messy).
$3,095. Two producers: EVRY ($2,117) and JR Hernandez ($978). Mix: 77 influencer / 73 affiliate / 61 agency-looking / 6 community. 91 have any clicks. Vietnam: 42 partners, 918 clicks, $0. All 42 sit in this group.
Huge Win Media (emma@hugewinmedia.com) and Penguin E-Commerce (kate@penguinecommerce.com) applied as real agencies and never fired. Activation gap, not a sourcing gap.
| Group | n | Revenue | Share | Producing | Clicks | Conv | Click→conv | Take |
|---|---|---|---|---|---|---|---|---|
| Silver | 80 | $1,129,959 | 47.4% | 80/80 | 1,057 | 379 | 35.9% | 9.9% |
| Gold | 13 | $599,565 | 25.2% | 12/13 | 176 | 130 | 73.9% | 14.3% |
| Platinum | 11 | $487,282 | 20.5% | 11/11 | 387 | 189 | 48.8% | 16.7% |
| Caechet | 1 | $86,826 | 3.6% | 1/1 | 2 | 2 | 100% | 6.6% |
| Affiliate (group) | 63 | $76,003 | 3.2% | 46/63 | 1,048 | 94 | 9.0% | 9.4% |
| New Partners | 217 | $3,095 | 0.1% | 2/217 | 3,845 | 3 | 0.1% | * |
| Internal / 1MOFREE | 4 | $0 | 0% | 0/4 | 214 | 0 | 0% | — |
* New Partners blended take on the two producers is 14.4%. The group column looks inflated because Troy (accounts@roxxana.com) has $599 in commissions against $0 revenue — a ledger anomaly. The Affiliate group is mostly labeled Agency (50 of 63). Group names and type labels do not mean the same thing. Patrick Scott Pitman is the Gold $0: partners@ebusinesspros.com, enrolled 28 Apr 2026, high-confidence agency, never fired — sitting in Gold anyway. Tiers are not a qualification system yet.
Gold converts 74% of clicks. New Partners convert 0.1%. Francesco alone is 1,075 of 6,729 clicks (16% of program traffic) and produced nothing. 81 partners have clicks and zero leads — 3,198 dead clicks.
| Cut | Clicks | Leads | Conv | Click→lead | Lead→conv | Click→conv |
|---|---|---|---|---|---|---|
| Agency | 2,455 | 1,549 | 671 | 63.1% | 43.3% | 27.3% |
| Affiliate | 1,637 | 655 | 119 | 40.0% | 18.2% | 7.3% |
| Influencer | 2,391 | 166 | 7 | 6.9% | 4.2% | 0.3% |
| Platinum | 387 | 287 | 189 | 74.2% | 65.9% | 48.8% |
| Gold | 176 | 176 | 130 | 100% | 73.9% | 73.9% |
| Silver | 1,057 | 1,040 | 379 | 98.4% | 36.4% | 35.9% |
| New Partners | 3,845 | 36 | 3 | 0.9% | 8.3% | 0.1% |
| Partner | Type | Clicks | Leads | Conv | Revenue | |
|---|---|---|---|---|---|---|
| Francesco D’Alessio | francesco@keepproductive.com | Influencer | 1,075 | 0 | 0 | $0 |
| NGUYEN VAN TAN | newnewshuriken@gmail.com | Affiliate | 359 | 0 | 0 | $0 |
| Max Lee | max@fore-media.com | Agency | 204 | 191 | 32 | $25,858 |
| StartupHub.ai | daniel@startuphub.ai | Influencer | 190 | 0 | 0 | $0 |
| Arturo Morales | morlan@todopatuweb.net | Agency | 184 | 184 | 3 | $1,270 |
| Roberto Dekker | hello@mayelow.com | Agency | 164 | 0 | 0 | $0 |
| Create Website Builder | rebecca@create.net | Influencer | 153 | 152 | 7 | $3,455 |
| koala-apps | hello@koala-apps.io | Influencer | 152 | 13 | 0 | $0 |
| Carina Hatton | info@knittedbelle.com | Agency | 151 | 52 | 29 | $18,889 |
| Founder.Careers | info@founder.careers | Influencer | 149 | 0 | 0 | $0 |
Max Lee and Carina Hatton prove clicks can be buyers. Francesco and the Vietnam coupon inbound prove they usually aren’t. Do not optimize the program for click volume.
88 partners have no country — including $875k of revenue (Toccara, Corey, Yoni, Weslie, Clinica). The 17 Jul import came in dirty. Country on New Partners is not trustworthy: Huge Win Media and Column Five are tagged VN.
India’s $75k is three people (Abhishek Patra $54k, Kalpam $18k, Saquib $3k) plus 34 others at $0. GB’s 1,637 clicks: 66% is Francesco. Geography of the new cohort is not the ICP. Throttle the apply form; country is a lagging symptom.
165 partners enrolled 17 Jul 2025. They have produced $2.24M (148 of 152 producers). After that date: 223 partners, 4 producers, $147k — and $143k of that is Caechet + Jarid Friederick, who were placed in custom/Platinum groups, not the New Partners dump.
Bar height = enrollments that month. Gold = the import (and the two later months that produced anything: Feb 2026 Jarid, Jul 2026 Caechet). Brown = headcount. Sep 2026 already added 32 more. The door is still open.
123 of 152 revenue partners have payouts off. $1.68M of attributed revenue and $216k of commissions sit on accounts that cannot get paid in the platform. Either they pay outside Dub, or the last mile is broken. Fix this before any commission redesign.
| Partner | Revenue | Comm | |
|---|---|---|---|
| Sanjay Ghataode | sanjay@seedcms.com | $197,602 | $28,519 |
| Toccara Drucker | toccara@karizmamarketing.com | $101,781 | $18,303 |
| Corey Yusef | mckinneydigitalmarketing@gmail.com | $79,729 | $11,236 |
| Scott Cunningham | scott@sociallite.ca | $66,755 | $12,475 |
| Yoni Ellman | yoni@group8a.com | $60,830 | $9,643 |
| Weslie Finnerty | weslie@rightleftagency.com | $54,015 | $5,176 |
| Russell Wollam | russell.wollam@brandnexity.com | $48,975 | $4,856 |
| Ted Starkman | ted@streamcommerce.com | $47,706 | $4,756 |
| Ryan Treft | ryan@ikonifi.com | $46,408 | $6,410 |
| Clinica de Marketing | contact@clinicademarketing.ro | $41,115 | $7,834 |
29 producing partners have payouts enabled. $700k revenue. The ones who did it: Paul Ledoux, Caechet, Alyssa Hulka, Jarid Friederick, Abhishek Patra, Matt Demers, David Fischer, Tooltester. 147 of 176 enabled accounts have $0 revenue — so the people who filled the Stripe form are mostly the new cohort who never sold anything.
199 websites · 186 descriptions · 184 any social (YT 103, X 109, LI 121, IG 124, TT 58). 167 partners have neither website nor description — and they hold $1.98M. 98 of 104 metal partners have no website in Dub. Empty profiles do not mean empty partners.
143 consumer inboxes (Gmail etc.) hold $285k. 246 company emails hold $2.10M. Gmail is not a disqualifier: Corey ($80k), Jarid ($57k), Rory ($28k) all produce. It is a labeling problem. 18 of 104 metal partners are on Gmail.
Only one company domain repeats: privy.com ×4. Selofy is two community accounts. Two “Ross Beyeler” rows (zaelab.com Silver $27k and trellis.co Affiliate $2.6k) — likely the same person, two agencies. Confirm before outreach.
Already-in lookalikes that are sitting idle or small: Common Thread Collective $260 in the Affiliate group. Eastside Co $11k Silver. Trellis $2.6k. Parkfield $7.4k. Avex $7.7k. Verbal+Visual $12k. Recruits their twins while these sit idle is the same mistake as the open door. Lookalike list is in docs/dream-partners.md — recruiting fuel, not a reason to reopen the form.
Sorted by revenue. Type is heuristic (h/m/l = high/medium/low confidence). Emails are from the export — they are supposed to be here. Search name, email, or domain. Filter by type or group.
| # | Name | Type | Group | Country | Clicks | Leads | Conv | Sales | Revenue | Comm | Website | Pay |
|---|