Mozart × Ad Pros

Cold Email Program Audit — June 2026

Snapshot of the AdPros outbound engine: performance, sourcing, and cost per lead. Prepared for the Nehal review.

2,014

Leads sourced (June)

6,074

Emails sent

$1,019

June tool cost

$0.51

Cost per sourced lead

Also: 9 replies, 1 booked opportunity in June.

1. What the month looked like

June was the first full month of the Mozart-built engine. Six sourcing workflows fed eight Instantly campaigns, put ~2,014 fresh leads into sequence, and sent just over 6,000 emails. It produced 9 replies and 1 booked opportunity.

This is a ramp month, so the reply and opportunity counts are small by design. The point of June was to prove the machine sources, enriches, verifies, writes, and sends on its own. It does. The July 1 consolidation (below) is the first optimization pass off the back of these numbers.

2. Campaign state

Campaign	State	Leads sourced	Sent	Replies	Opps	Fed by
AI Static Breakthrough v1	retired Jul 1	948	2,491	1	0	icp-hunter
AI Creative Breakthrough v1	retired Jul 1	549	1,837	6	0	icp-hunter
IPP Hunter — Partners v1	active	269	958	2	1	ipp-hunter
ICP Hunter — Agencies	active	113	586	0	0	icp-agencies
Hiring Signal Hunter	active	70	90	0	0	hiring-signal
Funding Signal Hunter	active	62	79	0	0	funding-signal
Rb2b Identity Resolution v1	completed	3	9	0	0	identity-resolution
2025-06-24 New Job Post (legacy)	paused	6	24	0	0	AdPros legacy
Total		2,020	6,074	9	1

The July 1 consolidation. The two "Breakthrough" campaigns sold the done-for-you ad service. On July 1 they were merged into a single ICP Hunter — Brands campaign that sells the ad-intel software instead (ai.adpros.com, reply-"agent" motion). So those two rows are June-only history. 1,497 of June's leads flowed through them, which is why they dominate the table.

3. Leads actually sourced

Of the 2,020 leads that entered a sequence in June, 2,014 were sourced by the Mozart engine. Only 6 came from an old paused AdPros list. So for cost-per-lead, the honest denominator is 2,014. Every one of those leads was found, enriched, email-verified, and written to by the tool stack in the next section.

4. Tool stack & cost breakdown

Each lead flows through five stages: source → enrich → verify → write → send. All figures below are confirmed June costs. Sorted largest first.

Tool	Role in pipeline	June cost	% of spend
Apify	LinkedIn actor scraping (icp-agencies, ipp-hunter)	$483	47%
RB2B	Visitor de-anonymization (identity-res)	$150	15%
Metapi	Meta Ad Library data (icp-hunter)	$100	10%
Apollo	Source + email enrichment (6 workflows)	$99	10%
Instantly	Send + inbox rotation, all 8 campaigns	$97	10%
Exa	Neural search / discovery (4 workflows)	$30	3%
Firecrawl	Site scraping for context (5 workflows)	$30	3%
OpenRouter (LLM)	All copywriting — Claude Sonnet 4.5, Haiku 4.5, Kimi K2.6	$30	3%
Million Verifier	Email validation (4 workflows)	$0	—
Cloudflare	Workers + D1 compute, all 7 workflows	$0	—
June total		$1,019	100%

Assumes the 40 inboxes + 6 sending domains are bundled in the $97 Instantly figure. If mailbox hosting is billed separately, add it and the per-lead rises. Free / excluded: Google Sheets (do-not-contact list), Telegram (alerts), Greenhouse / Lever / Ashby (public job boards). Provisioned but not billed: ClickUp (removed), Slack, Resend, beehiiv, ElevenLabs, Supabase.

Apify is 47% of your entire cost. $483 in one month, and it only feeds two campaigns (ICP Hunter — Agencies and IPP Hunter — Partners) that sourced 382 leads between them. That's ~$1.26 per lead in Apify alone on those two, versus ~$0.07/lead for Metapi on the high-volume Brands campaign. The LinkedIn scraping actors are the single biggest lever on your cost-per-lead. Worth asking: can these two campaigns source from Apollo/Exa instead, or run Apify at lower frequency?

5. Cost per lead

At a confirmed June cost of $1,019 across 2,014 sourced leads:

$0.51 per lead

Nearly half of that ($0.24 of the $0.51) is Apify. Strip the LinkedIn scraping and the blended cost per lead would fall to roughly $0.27.

Cost per opportunity is not the number to lead with yet. June produced 1 opportunity, so cost-per-opportunity reads as ~$1,019. That's a ramp-month artifact of a tiny sample, not the steady state. As the two proven campaigns (IPP Hunter and the new ICP Hunter — Brands) mature and the dead weight is cut, opportunity cost drops fast. Cost per sourced lead is the stable, defensible efficiency metric for June.

6. Findings & next moves

Apify is the cost story. $483 (47% of spend) for LinkedIn scraping on two campaigns. Fix this one line and cost-per-lead nearly halves. First place to look before scaling anything.
The engine itself is cheap. Strip Apify and it costs ~$0.27 to source, enrich, verify, write to, and sequence a targeted lead. That's strong for done-for-you outbound.
Two campaigns did all the work. IPP Hunter and ICP Hunter produced the only opportunity and most replies. The July 1 consolidation already doubles down on this.
The Breakthrough pair sent 4,300+ emails for zero opportunities before being retired. Correct call to consolidate; watch the new Brands campaign closely.
Concentration risk: 40 inboxes on only 6 domains (~6.7/domain). One flagged domain costs ~17% of sending. Spread toward ~13 domains at 3 boxes each.
Massive unused capacity. The fleet can send ~1,400/day; June averaged ~200/day. The constraint is lead supply and live campaigns, not inboxes. Do not buy more inboxes.

Costs confirmed. All ten tool figures are AdPros's actual June invoices. The one open assumption: the 40 inboxes + 6 domains are treated as bundled in the $97 Instantly line. If mailbox hosting is a separate bill, send it and the per-lead updates.