100 Partners · Omnia partner program
Partner Onboarding & Activation Sequence
The drip that wakes up recruited-but-dormant partners and gets them to their first click, then their first referral.
Built for: Jose / Omnia (useomnia.com) · Prepared by 100 Partners · Draft v1
Context: 35 partners recruited on Dub, almost all at zero activity. This sequence is the activation layer that was missing.
How to read this. Two tracks. Activation emails = the scheduled marketing drip every new (and every currently-dormant) partner gets. Transactional emails = event-triggered, fire off partner actions in Dub. Merge fields in {{curly braces}}. Voice is Jose/Omnia talking to a partner, not 100p. No em dashes, per house style. Commission numbers are placeholders in {{...}} until the tiers are locked (still gated on the CFO's LTV/CAC data).
Track A · Activation drip (5 emails)
Email 1 · sent immediately on partner approval
You're in. Here's your Omnia partner link 🎯
Preview: Two minutes to your first referral link, and why GEO is the best thing you can be recommending right now.
Hi {{first_name}},
You're officially an Omnia partner. Welcome.
Quick context on why this is worth your attention: GEO (getting brands cited by ChatGPT, Perplexity, Google AI) is where SEO was in 2010. The teams who own the partner layer early are the ones who win it. That's you.
Your unique referral link is ready:
{{referral_link}}
Anyone who signs up through it, you earn on. No cap on how many you refer.
One ask before you close this email: send your link to a single person who runs marketing at a scale-up. That's it. First move done, and it takes about ninety seconds.
Talk soon,
Jose
Founder, Omnia
P.S. Reply to this email with a question any time. It comes straight to me.
Email 2 · day 2
The 90-second version of what Omnia actually does
Preview: So you can pitch it in one sentence and sound like you've used it for months.
Hi {{first_name}},
When someone asks "what's Omnia?", here's the one-liner that lands:
"It's an AI agent that automates about 95% of the work to get your brand recommended by ChatGPT, Perplexity and Google's AI answers, so you show up where buyers are now searching."
Who it's a fit for (your ideal person to refer):
- Marketing teams of 3 to 5 at tech scale-ups
- The SEO/GEO specialist, growth lead, or marketing manager
- Anyone who already cares about SEO and is nervous about AI eating their traffic
Who it's not for: huge enterprises with a 20-person SEO team, or pre-product startups with no marketing motion yet.
If you know two or three people who fit, you already have your warm list. Reply and I'll help you frame the intro.
Jose
Email 3 · day 5
How partners are actually earning with this
Preview: The exact motion that converts, plus the numbers.
Hi {{first_name}},
The partners who earn the most don't "share a link and hope." They do one of three things:
1. The warm intro. A one-line message to a marketing lead they already know: "You should look at Omnia for the AI-search stuff, here's my link."
2. The content mention. A line in a newsletter, a LinkedIn post, or a client audit: "This is the tool I'd use for GEO."
3. The client recommendation. Consultants and agencies who fold Omnia into what they already deliver.
What you earn: {{commission_summary}} on every account you bring in, paid {{payout_cadence}}. On a Pro plan (€279/mo) that's real recurring money for a single intro.
Pick the motion that fits how you already work and do it once this week. Your link again:
{{referral_link}}
Jose
Email 4 · day 9
Everything you need to make the recommendation easy
Preview: Copy, screenshots, and a one-pager you can forward as-is.
Hi {{first_name}},
I put together a partner kit so you never have to write anything from scratch:
- A short "what is Omnia" one-pager you can forward
- Copy-paste intro messages for email, LinkedIn, and DM
- Screenshots and a 60-second demo link
- The GEO explainer for anyone who's new to the category
Grab it here: {{partner_kit_link}}
If you'd rather I draft a custom intro for a specific person you have in mind, just reply with who they are and I'll write it for you.
Jose
Email 5 · day 14 · the unblock check-in
What's stopping you? (honest question)
Preview: Two weeks in. If you haven't referred anyone yet, it's almost always one of three things.
Hi {{first_name}},
Straight question: you've been a partner for two weeks and haven't sent your link yet. That's completely normal, and it's usually one of three things:
1. You're not sure who to refer. Reply "who" and I'll help you find two fits from people you already know.
2. You're not sure what to say. Reply "what" and I'll send you a ready-to-paste intro.
3. Omnia isn't a fit for your audience right now. Totally fair. Reply "not now" and I'll stop the nudges.
I'd genuinely rather hear "not now" than have you sit on a link that isn't working for you. What's the real blocker?
Jose
Track B · Transactional (event-triggered)
Trigger · partner application received (pending approval)
Got your application, reviewing now
Hi {{first_name}},
Thanks for applying to the Omnia partner program. I personally review every partner, so give me up to 48 hours. You'll get your referral link and everything you need the moment you're approved.
Jose
Trigger · first click on their referral link
Someone just clicked your link 👀
Hi {{first_name}},
Your first referral click just came in. That's the hardest part done, you've put Omnia in front of someone real.
If they sign up, you earn. If you want to give it a nudge, a quick "did you get a chance to look?" follow-up converts more often than you'd think.
Jose
Trigger · first referred signup / conversion
You just earned your first Omnia commission 🎉
Hi {{first_name}},
An account you referred just converted. You've officially earned your first commission of {{commission_amount}}, paid {{payout_cadence}}.
You've proven the motion works. The partners who hit their second referral within a week are the ones who build real recurring income here. Who's next on your list?
Jose
Trigger · payout sent
Your Omnia payout is on the way
Hi {{first_name}},
Just sent {{payout_amount}} for {{period}}. Details in your dashboard: {{dashboard_link}}
Thank you for growing Omnia with us.
Jose
Trigger · dormant 30 days with zero clicks (win-back)
Keeping your Omnia link, or should I close it out?
Hi {{first_name}},
Your partner link has been quiet for a month, so I want to be respectful of your inbox. Two options:
- Still interested but haven't had a moment? Reply "keep" and I'll send you one warm intro you could make this week.
- Not the right fit right now? Reply "close" and I'll pause everything, no hard feelings.
Either way, thanks for giving it a look.
Jose
Before this goes live, three things to lock:
1. Commission tiers. Every {{commission_*}} field is a placeholder until Jose's CFO delivers real LTV/CAC. That's the open blocker on Level 2 and it gates this copy.
2. Send tool. Recommend Resend (already in the Omnia stack pattern) for the drip, triggered off Dub partner events.
3. Backfill. All 35 existing dormant partners should be enrolled into Track A from Email 1, not just future signups. That's where the immediate lift is.