One identified website visitor → a reviewed lead in the right Instantly campaign.
A real person browses any page. RB2B de-anonymizes them and POSTs a record (one Captured URL per visit; email is often blank).
| Person | name · title · LinkedIn URL |
| Company | name · website · industry |
| Firmographics | employee count · estimated revenue |
| business email (often null) | |
| Intent | captured URL · referrer · tags · location |
Check the secret token, normalize the record, drop it in a holding queue, reply instantly.
Pick up new visitors, and fold one person's many pageviews into a single lead (pages merged).
Check memory. Once someone is in the flow they're never re-added, even months later.
Apollo backfills email + company size/revenue; Hunter finds the email if still missing; Email List Verify confirms it's deliverable.
Cross-check Instantly and HubSpot so nobody gets a duplicate cold intro.
Firecrawl scans their homepage · Exa pulls live web context.
Claude Sonnet 5 reads the person, company, its size + revenue, research, and the pages they browsed, then returns a bucket, a confidence score, and one personalized opening line.
ICP leads alternate evenly between David and Julia, but sticky by company so everyone from the same account reaches the same rep. Partners always go to David.
Each campaign: 6 emails over 20 days, every email A/B tested. The lead's angle opens the first email.
Add the lead to its Instantly campaign with the angle + pages as custom fields, remember the person, log the outcome, and send a one-line Telegram recap.
In review mode: we log the exact campaign it would enter but don't push it. Flip the switch and it stages for real.