The source of truth for what TG believes, what he has already said publicly, and what is still unwritten. Every piece of content starts here.
Built 2026-07-27 by mining 64 blog posts, the homepage, the invite/sales page, the member
dashboard, the sales + P90 + onboarding decks, 7 newsletters, the 6-email welcome sequence, the
Dub guest post, and the sprint files. TG: this is a draft for you to edit. Correct anything
that misstates what you think, and add what the archive missed.
The "12 big ideas" list was wrong, and wrong in the good direction. You have named and publicly defined 35+ frameworks. Most were invented in the blog and never made it back into the planning files, so the content machine has been drawing from 12 when the well is three times deeper.
The blank page was never the problem. The index was.
Every idea and every topic carries one status. This is the "executed vs pending" tracking.
| Status | Means |
|---|---|
raw | The idea exists in TG's head or in one line somewhere. Not written. |
written | A long-form piece exists. Not yet sent or published. |
queued | Loaded into Resend as a draft broadcast, scheduled or awaiting a date. |
sent | Went to the list. Date + link recorded. |
blogged | Published on 100.partners. |
filmed | A video take exists. |
clipped | Cut into shorts + social copy. |
posted | Live on LinkedIn / X / Instagram. Link in LEDGER.md. |
An idea is not "done" at sent. The whole point of the flow is that one idea walks the full ladder.
The three you should be able to give a talk on with no notes. These carry the brand.
The idea: "Yacht Hopping is the art of strategically and ethically gaining access to other yachts (partners) who aren't competitors but have direct access to your dream ideal customers." Don't build a boat plank by plank in a storm. The yachts are already sailing, full of your people. Get aboard, and the captain announces you.
Status: the deepest asset base you have. sent (newsletter 02), written (newsletter 07, drafted 7/16, send unconfirmed), 4 blog posts (/yachts, /yacht-hopping, /yacht-hopping-2, /certainty), a complete 7-asset social wave sitting unapproved.
The 3-step operating version: Identify the Marina (R.A.R.E. Score) → Bring the Champagne (Golden Handshake + Value Compass) → Climb the Ladder.
Best lines: "You don't need to build a boat. You need to get on the yacht." · "When you get on someone else's yacht, you do not sneak aboard. The captain announces you." · "Cold, you are a stranger banging on the hull. Boarded, you are the captain's guest." · "Same you. Same offer. Completely different reception. The only variable is whose boat you are standing on."
Unwritten: the promised follow-up, "not every full boat is worth boarding" (which yachts to pick). Newsletter 07 explicitly teases it. This is the single most owed piece you have.
The idea: You cannot define your Ideal Partner Profile until you have extreme clarity on your Ideal Customer Profile. "If your ICP is 'everyone,' your IPP is 'no one.'" Then stop looking at competitors and look at the customer journey: who is your customer already talking to?
Status: your only idea with a complete newsletter → LinkedIn → X chain actually live. posted (newsletter 05 on 7/13, LI + X on 7/22). Blog: /ideal-partner-profile.
The three IPP buckets: Before & After partners (who do they hire right before and right after you?) · Tech Stack partners (what are they logged into every morning?) · Service Ecosystem (what consultants are they already on retainer with?).
Best lines: "If your ICP is 'everyone,' your IPP is 'no one.'" · "Sell SEO? Your IPP is a web dev agency. They build the site but don't rank it."
Unwritten: the IPP Hitlist as a standalone tactical piece. The homework exercise (two columns, Column B is your hitlist) deserves its own treatment.
The idea: "When you grow your business slowly, you're not helping anyone. You're actually being selfish. You're hoarding a solution people desperately need." Leverage isn't an option, it's an obligation.
Status: ⚠️ the weakest of the three in practice. One blog post (/selfish) and one newsletter (01, The 1B Bet) that is parked and unsent because it is built on the retired $1B mission number. Your sharpest moral argument has never been properly published.
Best lines: "Get mad at yourself for growing so slow." · "Are you willing to be a little less selfish?" · "Leverage isn't an option; it's an obligation to those who need your solution."
Unwritten: basically all of it. Rewrite the manifesto on the current $100M mission.
Each has a real public definition. These are writeable today, no thinking required.
| Framework | The one-liner | Where it lives | Content status |
|---|---|---|---|
| P90 / the 8 levels | Audit, Design, Foundation, Recruit, Activate, Collaborate, Nurture, Analyze. "Eight levels, in order, no guessing." Installed in one 90-day sprint. | Deck, welcome email 04, hundo-p90 docs | ⚠️ carried entirely by unshipped assets. No social or video treatment, ever. |
| R.A.R.E. Scorecard | Reach, Alignment, Relationship, Ease. The filter you run your Dream 100 through. "Stop guessing. Start scoring." | /blog/rare | blogged only. Zero newsletter, zero social, zero video. |
| 1:1:M | One-to-One-to-Many. One deep partner relationship gives you access to their many. "Same sales energy input. Different results." Allocate 20% to 1:1, 80% to partnerships. | /blog/1-1-m | blogged. Two sprint slots planned, nothing written. |
| Trust Transfer | You don't build trust, you access it. Cold traffic asks "who the F are you?" Partner traffic says "my trusted resource recommends this." | /blog/the-trust-transfer | sent (newsletter 04) + two videos produced and never posted. |
| The 4th Growth Lever | Pay (ads), Push (outbound), Pull (inbound), and the one almost nobody pulls: Partnerships. "The only channel that makes every other channel operate more efficiently." | /blog/the-missing-key, homepage | written (welcome 03). Never a newsletter. |
| The 5x5 Engine | 5 elite partner reach-outs a day, 5 days a week. 25/week → 100/month → 1,200/year. | /blog/530, /blog/small-bites | ⚠️ your most concrete, most screenshot-able idea and not one word drafted for content. |
| The 530 Method | Activate 5 revenue-generating partners in the next 30 days. Then repeat. | /blog/530 | blogged. Never repurposed. |
| The 95/5 Rule + Whale Partners | 95% of partnership revenue comes from 5% of partners. The top 5% are Whales. "Are you focused on the 95%, or hunting the 5%?" | /blog/whales | written (newsletter 06, parked). |
| The Partner Funnel (RACN) | Recruit → Activate → Collaborate → Nurture. "A program isn't a list. It's a funnel." A diagnostic for where partners stall. | /blog/funnel, /blog/10-frameworks | Only real treatment is inside the unpublished Dub guest post. |
| The Partner Architect | The Tinkerer throws things at the wall. The Architect engineers results: Foundation (Strategy), Blueprint (Map), Construction (Action). "Tinkerers get likes. Architects get cash." | /blog/stop-tinkering | blogged. Newsletter 03 may never have sent. |
| S.M.A. | Strategy, Map, Action. "Most programs fail because they only focus on the last part." | /blog/find-your-system, /blog/action, /blog/sma | Defined 3 times, never used in the newsletter or on social. |
| The Golden Handshake + Value Compass | Your opening value offer to a partner. Find their #1 driver of four: Money, Status, Problem-Solving, Ease. "An offer so good they feel stupid saying no." | /blog/golden, /blog/desire | blogged. Strong carousel material, never made. |
| The Content Collab Ladder | L1 Interview → L2 Guest email / lead magnet swap → L3 Co-created asset (webinar, summit, bundle). Ascend as trust grows. | /blog/collab | blogged. |
| The 10% Rule / 15% Benchmark | If partners aren't driving 10%+ of annual revenue you're burning cash. Top-tier programs run 15%. The floor is 10-20%, "a floor, not a ceiling." | /blog/10, /blog/15, welcome 02 | written (welcome 02). ⚠️ see PROOF.md, the number drifts. |
| Partner Tourists | "People who wanted to get on the yacht, grab a free drink, and hop off." Plus a 4-question tourist-proof filter. | /blog/tourists | blogged. Excellent contrarian/reaction material. |
| Dream 100 Hitlist vs the Hope & Pray List | A strategic roster of perfect-fit partners who own a captive audience. "Turns outreach from a game of chance into a precision strike." | /blog/who | blogged + written (newsletter 06, parked). |
| The Partner Ghosting Cycle | "The minute a partner signs up, 90% of companies drop them into the Partner Ghosting Cycle: a welcome email, a few outdated PDFs, then radio silence." Fixed by a 5-part nurture system. | /blog/partner-nurturing | blogged. Named villain, very postable. |
| The Partner Success Kit / Trust Bridge | "Not a collection of logos; a deployment package for instant cash flow." | /blog/make-it-easy | blogged. |
| Bounty Systems | One-time bonus for hitting a milestone or completing an activity. Creates immediate momentum. Ship 30's is "Zero to One." | /blog/bounties | blogged. |
| Stacking Bricks 🧱 / the One Kick | "Finding your one kick, the single highest-leverage action, and doing it every day." Your newsletter sign-off is literally this. | /blog/bricks, /blog/bruce | blogged. Your personal-brand signature and it has no video. |
| The New Moat | "Trust is the only moat AI can't touch. AI can generate the content. It can't generate the relationship." Buyers stopped asking "is this true?" and started asking "who told me this?" | /blog/the-new-moat | blogged. The strongest AI-era piece you have. |
| The Distribution Engineer / AI vs HI | "The distribution engineer might be the most valuable role inside an AI-first company." AI does what it's great at. HI (humans) do what we're great at. | /blog/the-distribution-engineer | blogged. |
| The Great Trust Collapse | The cost of making things is crashing to zero, so everything gets "just polished enough to be confusing." Trust becomes the scarcest asset. "Leverage partnerships now, while it is still underpriced." | welcome 03 | written, never sent as a newsletter. |
| Partnership vs Sponsorship vs Affiliate | "A partnership transfers trust. A sponsorship purchases access. An affiliate is a channel in your ecosystem." | /blog/language | blogged. One sentence, whole piece in it. |
| The Sisyphus Push | Cold outbound as "endless effort with zero leverage. Casting a line from the shore and hoping a fish swims by." | /blog/warm-vs-cold | blogged. |
| The Partner Flywheel | One question, asked of every great partner: "Who else do you know who could benefit from our partner program?" Partners know partners. | /blog/ask | blogged. |
| The 3 KPIs | Partner Sourced Revenue, Activation Rate, Revenue Per Partner. | /blog/how-to-win-in-2026 | blogged. |
| The Scoreboard ladder | Basecamp 5% → Momentum 10% → Compounding 15% → Flywheel 20% → Legendary 25%. "Reward outcomes, not activity. The game is the work." Rewards go stuff → access → status. | Onboarding deck spec | Internal only. Never public. |
You have used these names in public. There is no definition behind them. Each is a piece of content that writes itself, because the name is already doing the marketing.
| Name | The gap | Priority |
|---|---|---|
| 100-in-12 Target | On your signature list. Appears in zero public copy. The numbers are everywhere, the name has never been used. | Highest. Great name, clean slate. |
| Activation Flywheel | On your signature list. One paragraph, no components, no steps, no diagram. It is a label on a paragraph. | High. Activation is where you say 99% of programs fail. |
| The Clarity Tax | /blog/make-it-simple names it as the whole point of the post and never defines it. | High. Great name. |
| The Core Four Growth Levers | Named in /blog/yacht-hopping, never enumerated. (You define them elsewhere as Pay/Push/Pull/Partnerships.) | Medium. Easy fix. |
| Crawl, Walk, Run, Sprint | Named once as a collaboration strategy, never elaborated. | Medium. |
| 5-in-30 Method | A one-sentence gloss in /blog/funnel. Mechanics only exist under the different name "530 Method." | Low. Pick one name. |
Real errors live on the site right now.
/blog/the-missing-key — the sentence "This does three things the other channels simply cannot:" is followed by no list. Published, broken, mid-thought./blog/make-it-simple — promises "the first 3 actions a new partner can take" and never lists them./blog/framework — the slug and title promise a framework. The post names none./blog/stop — meta description sells "our 3-step SMA process." SMA never appears in the body./blog/yacht-hopping — expands the S.M.A. acronym, never explains the stages./blog/how-to-win-in-2026), and a 9th level "multiply" that appears in the decks and nowhere else./blog/dream-partners, and the internal P90 docs use a completely different expansion (Reach, Authority, Revenue potential, Effort to activate)./blog/funnel and/blog/10-frameworks. RACN is the one that maps to P90./club/ (now 301s to /invite/).Ordered by what to write first. Every one has a framework behind it already.
Owed to the audience
Named, zero content, easiest wins
Strong frameworks with no newsletter treatment
Evergreen stats banked, never used (see RADAR.md)
Blocked on real numbers
No customer results have ever been written up in the marketing folder. Every case-study slot in
the sprint is blocked on numbers that do not exist in any file. That is a standing content debt.
PROOF.md — the fact base: canonical numbers, testimonials, stories, and the drift to resolve.LEDGER.md — cross-channel actuals. What shipped where, with links.RADAR.md — industry news to react to.CALENDAR.md — the near-term queue.../newsletter/00-roadmap.md — newsletter topic bank + send log.