Every number, testimonial, and story TG can use in content, with one canonical version of each.
Built 2026-07-27 from the site, decks, newsletters, welcome sequence, and guest post.
TG: the ⚠️ items need you to pick a number. Until you do, they should not go in new content.
The archive has the same proof points stated several different ways. beehiiv is 14%, 15%, and 15-20% depending on which post you read. AdPros is $500k in one place and $1M in another. That is fine inside a blog nobody cross-references. It is a credibility problem the moment you start running a daily content machine off the same numbers, because the drift becomes visible.
Pick one version of each. Then this file is the only place content pulls numbers from.
| Claim | The versions in circulation | Where |
|---|---|---|
| beehiiv partner share of revenue | 14% of total revenue · 14%+ · 15% of ARR · 15%+ of ARR · 15-20% average over 3 years · 10% of MRR at 12 months | /blog/seasons, /blog/borrow, /blog/yacht-hopping-2, welcome 02, Tyler Denk's testimonial |
| AdPros result | "over $1 million in pipeline value in 30 days" · "over half a million in pipeline value" | /blog/leveraged-selling vs the signed testimonial |
| Ship 30 for 30 result | "$50k+ in new deals every month with fewer than 20 partners" · "90 partners on board in our first week" · "over six figures in partner revenue in 3 months" · "hit 7% by month three" · "7-figure annual run rate within 90 days" | five different framings across /blog/leveraged-selling, /blog/whales, /blog/the-missing-key, /blog/15, and Dickie Bush's testimonial |
| The revenue floor | "at least 10%" · "15% is the baseline goal" · "10 to 20 percent, a floor not a ceiling" | /blog/10, /blog/15, welcome 02 |
| The mission | 100 companies / $100M / 24 months (mid-2028) · 100 companies / $100M+ / end of 2028 · 1,000 companies / $1B / Dec 11 2028 | current · outline drift · still live in hundo-p90/docs/p90-overview.md |
| The guarantee | "no guarantees, no big promises" · "a well-oiled partner program machine in 90 days. Guaranteed." | invite page vs welcome email 04 |
The testimonial numbers are the ones to be most careful with. Never edit testimonial wording. Where a blog post contradicts a signed testimonial, the testimonial wins and the blog post should be corrected.
Tyler Denk, CEO, beehiiv
"tg launched our partner program from zero and scaled it to multiple millions within a few years.
the partner program has been a pivotal piece of our growth strategy and makes up roughly 15% of
our arr. i highly recommend tg and am a huge fan."
Dickie Bush, co-founder, Ship 30 for 30 / Premium Ghostwriting Academy
"this was the most no brainer investment we have ever made. partnerships was our most neglected
growth channel and tg was able to help us unlock it. within 90 days the program had a 7-figure
annual run rate."
Nehal Kazim, founder, AdPros
"tg helped us formalize a half assed partner program i tried starting. within 30 days we onboarded
a small handful of partners that have now driven over half a million in pipeline value."
Greg Heilers, co-founder, Jolly SEO
"we had hundreds of customers with referrals happening at random. tg helped us design a program
that is now driving qualified demos for our agency and has helped us become less reliant on paid
ads and the content creation treadmill."
Brian Johnson, founder, Heroic
"partnerships always felt right but we didn't have a map to actually execute them. tg helped us
formalize our program and put us on a success path to leverage partnerships for years to come."
Deck metric tags: beehiiv ~15% built from scratch · Ship 30 + PGA 7-figure in 90 days · Heroic 0 → 1 built to last · AdPros $500k+ in 30 days.
The strongest asset you have, because you lived it.
Best line: "Not bad for a business now doing $40M+ a year."
| Story | The number | Source |
|---|---|---|
| The agency friend + the HubSpot CMO. Cold outreach flat for months. Hundo surfaced a warm path he didn't know he had. He did the human part. | 3 deals, six figures | newsletter 04 |
| A 100 Partners Club member, ~1 month in | $1.2M/yr from partners, $240k/yr contracts locked, built on just 3 core partners | /blog/action |
| "Mark," $5M business, was at ~2% from partnerships | Hit 12% in 9 months. An extra $600k. | /blog/10 |
| An ad agency | $50k MRR and $30k MRR deals from two introductions by a single partner | /blog/100 |
| A client who spent $25k on ads last quarter for a trickle of leads and zero customers | One strategic partner in 2 weeks → $50k closed in 30 days | /blog/leverage |
| "Ben," B2B SaaS in oil & gas | 5 high-leverage partner conversations within a month | /blog/who |
| Applause Lab (TG's own exit). A competitor sent him their "too small" leads for a cut. | A year later they acquired us. | /blog/exit |
| Hundo beta tester | Vetted more partner prospects in a weekend than the previous quarter | newsletter 04 |
| Hundo beta tester | Had his first ten partner conversations booked before he finished his coffee | newsletter 04 |
His own claims
Third-party, verified enough to cite
These last two blocks are "directional rules of thumb drawn from practitioner and platform
reporting, not audited industry statistics." Keep that hedge attached when you use them.
Banked but unverified (do NOT post until checked)
"fifteen years. hundreds of programs."
"tyler gillespie has spent fifteen years installing partner programs, scaling beehiiv, heroic,
pga + adpros and consulting with hundreds more. a dub certified expert."
Named clients you can say out loud: beehiiv, Ship 30 for 30, Premium Ghostwriting Academy, Heroic, Jolly SEO, Ad Pros, Foundation Agency.
keep stacking 🧱 / TG.ps. containing one answerable question. This is your most consistent device and it is worth protecting.// comment motif. Newsletter is not.